It has been estimated that there are approximately 4.6 million episodes of severe data loss per year. In light of these conditions, cloud based or online backup software offers a great solution for managed service providers to offer their customers. With the right backup support and services, they can capitalize on this growing trend, making substantial profits.
However, most often, this growth and opportunity is harbored by certain mistakes that MSPs make. This could result in losing profitable business customers. To gain a better understanding, we’re counting down some common pitfalls that you may find yourself in, and how you can avoid them!
Mistake # 1: Focusing On The Features, And Not The Benefits
It is absolutely essential that you understand every aspect of the features that you’re offering businesses. However, businesses don’t want to purchase ‘cloud backup’ or Oracle database backup. They want a solution to their problem. So when developing a communication strategy, refrain from specifying the technical features; instead focus on how the services will benefit their business, both in the long-term and short-term.
Mistake # 2: Not Understanding What Your Customers Really Want
Another common mistake that MSPs make is relying on their clients to know what their business needs in technical terms. The truth is that most businesses want a backup, granted. However, they don’t have a complete understanding of the complexities and various solutions of backup systems. Do they want to go for local hosting? Or online backup? Which is the right solution for them, keeping in mind their individual business?
It is your job, as a managed service provider, to develop a data recovery strategy that will protect their business data, with enhanced security and reliable backup services.
Mistake # 3: Going For The ‘One Size Fits All’ Approach
Every business has different sets of requirements. While some may be smaller in size, others are large corporations who require proper streamlines backup services. Some, though small, are looking to grow in the coming years. Is your data protection and backup plan factoring in all these considerations? Luckily, you have the opportunity to get in touch with a backup service provider who has the expertise to develop a customized solution, as per the individual needs of your business customers.
Avoid All These Mistakes With Ahsay™ Backup Software!
If you’re looking to increase the efficiency of your backup services, get in touch with us now, or take a look at our backup software product portfolio.