How to start a profitable reselling business

	Hugh market potential
	Guaranteed 80% profit margin
	Guaranteed best retail price to end customers
	Quick to market
	Earn recurring income growing like a snow-ball

Understand the benefits of the software

Make sure you and your sales persons fully understand the benefits of the product, Ahsay™ Backup Software Business Edition. It is a backup software for businesses that prefer to employ an in-house deployment approach. The following is a succinct description of the business model.

Decide what to offer

Small & medium businesses and large corporations will be your primary targets. Ahsay™ Backup Software Business Edition comes in several design packages to suit their different needs.

Bundle the software with NAS devices

Unlike regular servers which are more expensive to operate, both the Ahsay™ Offsite Backup Server and Ahsay™ Replication Server of Ahsay™ Backup Software Business Edition can be cost-effectively installed and run on NAS devices . You can purchase a suitable NAS device from local NAS distributors, and pre-install our software on it with our intuitive NAS Client Utility to make the package an affordable total backup solution to your customers. This solution, together with your local support service, make your offering so unique in your market that none of your competitors can come even close to matching it. Bundling hardware and software also makes it more attractive to your customers than offering software alone.

Offer replication service

Since your customers are those who prefer to deploy Ahsay™ Backup Software Business Edition in-house, their critical data will be backed up on-site. By offering them data replication as a value-added service to further reduce the risk of data loss possibly resulting from unforeseen on-site disasters, you can earn additional profits.

Set up website and payment channels

Payment channel is a crucial element in your selling cycle. Offering convenient methods of payment to your customers can aid in closing deals with them more easily and rapidly. Online payment is nearly a must nowadays. If you have difficulty in setting up your online payment gateway, we will provide you with a dedicated payment gateway once you have signed up as our reseller, so that you don't have to invest money in setting up any complicated payment processing system. You can directly put the payment gateway URL on your website and leverage on it to start doing business right away.

Roll out your marketing campaign

First, you identify and focus on the most promising segments. For example, industries governed by data protection laws or regulations should preferably be made your primary targets. Second, you try to make the optimal use of each dollar out of your available marketing budget by fomulating your strategies and selecting your marketing channels. Ahsay™ has prepared a set of marketing materials, which you can obtain free of charge. In addition, our professional design team enables us to provide you with customized design services at competitive rates.

Marketing channels	Target segments		Tips
	Small & medium businesses	Large corporations
Search marketing			Competition is keen. Select your keywords carefully to differentiate from competitors. Geographical campaigns help a lot. Optimize your website to get higher organic ranking in search engines.
Direct marketing			List rental is expensive. Dig out the contact information of your target audience from web directory. It's easy and costless. The quality of the cover letter plays an important role on conversion rate. Keep testing and fine-tuning the cover letter and other materials that go with the DM.
Online marketing			Placing web banner in IT related websites proved to be more effective to business clients than home users. Sometimes, plain text ad. is much more effective than animated or flash banner. Keep changing creative. It helps provide fresh feeling to the audience.
Exhibition			Exhibit in large IT trade shows helps getting new business clients. Booth design is critical. It does not have to be expensive. But it has to be professionally designed and eye catching.
Seminar / workshop			Offer seminar / workshop for specific target group proved to be successful.
Advertising			A good slogan is a must. Be creative. Try doing advertorial occasionally.
Telemarketing			Female telemarketers get better conversion rate. Keep fine-tuning your scripts to improve conversion.

Join Ahsay™ Authorized Reseller Program

Without a doubt, the demand for data backup service is rising by leaps and bounds. When you become an Authorized Reseller of Ahsay™, you stand ready to tap this huge and fast growing market. We have developed a comprehensive program to assist in building and sustaining the competitive position of our resellers, who can count on us to offer a wide array of support to help them meet or exceed their profitability goals. Contact our sales representatives now!